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Case study · Logistics

From manila folders to a dispatch platform. Over $1 million in sales.

A US trucking dispatch company turned its own spreadsheet-and-paper process into iDispatchHub, a subscription app now used by over 1,000 small carriers. The first version was live in about three months.

LogisticsMVPsAI-EnabledPortals

2x

Carriers managed with the same headcount

20+ hrs

Admin time saved every week

$1M+

In sales since the app launched

A load in progress on desktop: the delivery status steps, rate and pay figures, load details filled in by AI, the route and the pick-up and drop-off maps
A load on a driver's phone: status steps, rate, details and a one-tap proof-of-delivery upload

Client

Innovative Logistics Group (ILG), a US freight dispatch company led by Adam Wingfield. They dispatch for small trucking businesses: companies with fewer than ten trucks, which make up most of American trucking. The big transport management systems are too heavy and too expensive for them.

Problem

ILG ran dispatch for many carriers at once, with nothing built for that.

  • Paper and spreadsheets. Loads, carriers and invoices lived in spreadsheets and manila folders.
  • No agency-level view. There was no way to manage several companies at once, watch each dispatcher's performance, or reassign a pick-up in real time.
  • Everything took too long. End-of-day invoicing, carrier onboarding and daily admin were slow. In Adam's words, "it just didn't look professional."
  • A gap in the market. Small carriers had no dispatch software made for them, so ILG decided to build its own and sell it.

What we built

We understood the problem, then picked the platform that fits. We built iDispatchHub from the first version, and we still work as part of ILG's team, shipping changes as they need them.

  • One app for the office and the road. Dispatchers work from a computer and drivers from their phones. Drivers check in along the way, so the office always knows where every truck and load is.
  • AI reads the rate confirmation. The dispatcher uploads the load's rate confirmation. The AI fills in the whole form, dispatches the truck and alerts everyone involved.
  • Proof of delivery in one photo. The driver snaps a picture at drop-off. That closes the delivery and sends the proof to all parties.
  • An owner's view of the whole operation. Managers see every dispatcher and carrier, benchmark performance and run unlimited reports.
  • Built to sell. A subscription model lets other dispatch companies use the same app for their own carriers.

Before

Dispatch ran on spreadsheets, paper files and manual invoicing, one carrier at a time.

After

One app runs dispatch for many carriers. The AI does the paperwork, and the owner sees the whole operation live.

Results

  • Twice the carriers, same team. The AI took enough admin off the team for them to handle double the carriers without hiring.
  • 20+ hours a week saved on admin for dispatchers and support staff, now spent on load planning and customers.
  • Over $1 million in sales since launch, through the subscription app.
  • Over 1,000 users across the US, with a goal of 10,000.
  • 12% more revenue on average reported by their clients, thanks to profitability alerts and reports in the app.
  • Downtime and lead times down 25 to 30%, and user errors close to zero.

Timeline & scope

About 3 months to a live first version, then ongoing work as part of their team. Delivered: dispatcher, driver and admin apps, AI document reading, automatic alerts, proof of delivery, performance reporting, multi-company management and a subscription model.

In their words

“Whenever we want to make a change, we ping Hassan, and it's literally done that day.”
Adam Wingfield, Innovative Logistics Group

Figures are as reported by Innovative Logistics Group. Screens show the real app with sample data.

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