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Case study · Startups

Vouched: from a dating app idea to a live product in 10 days.

A first-time founder had an idea to fix fake dating profiles. We designed, built and launched it in 10 days, ready for real users on day one.

StartupsMVPs

10 days

From idea to a live, branded product

100%

Of Vouched badges backed by a real friend's video

$0

App Store or Play Store fees. It opens from a single link

The Vouched welcome screen in a desktop browser: the logo, "Real is better.", and Create account and Log in buttons
The Discover screen on a phone: a profile card with a Vouched badge, a vouch video and a "Let's talk" button

Client

A first-time founder launching a new dating startup. No tech team, no designs and a fixed startup budget.

Problem

Dating apps have a trust problem. Anyone can say anything about themselves, and users can't tell who is real.

The founder had a fix in mind: only show people that real friends will stand behind. In her words, "the idea of the app is to only allow people on there who have videos from friends that are saying, hey look, I know this person, they're a good person."

But an idea doesn't launch itself. She needed a partner to turn it into a product people could actually use, fast and on a startup budget.

What we built

We understood the problem, then picked the platform that fits: a mobile-first web app. It works on any phone or computer from a single link, so there's no app store wait and no app store fees.

Trust is built into every step:

  • Friend vouch videos. A friend records a 30-second video in the app saying you're genuine. No uploads, no editing.
  • You approve first. Nothing appears on your profile until you say yes.
  • The Vouched badge. Earned only through approved videos, and vouched profiles show up first.
  • Smart matching. People only see others in their country who share their goal: marriage, long-term, short-term or companionship.
  • Spam-free intros. You can send one message, and the chat only opens if they accept.
  • Safety and control. Block, report and hide your profile, plus a private admin panel for the founder.

We also designed the brand and logo.

Recording a vouch: a 30-second video in progress, with a note about how long you've known them
A friend opens a link, records a short video and adds a line about you.
Vouch requests: a pending vouch from a friend with Approve and Decline buttons
You review it and approve it. No stranger can put words on your profile.
A vouched profile with the badge, the relationship goal and the friend's vouch video
The badge appears, backed by the friend's video.
Sending one message to a match: "You can only send one message until Theo accepts."
Tap Let's talk to send one message. That's it until they reply.
Receiving an intro with Decline and Accept and reply buttons
The other person accepts or declines. The chat opens only when both want it.

Before

An idea and a name, with nothing built and no way to prove a dating profile was real.

After

A live, branded app where every trusted profile has a friend standing behind it.

The Discover screen in a desktop browser, with a vouched profile card

Results

  • Idea to live product in 10 days.
  • Trust built in. Every Vouched badge is backed by a real video from someone who knows the person.
  • No inbox spam. One message until the other person says yes.
  • No app store fees. No App Store or Play Store fees and no review wait. Users open it from a link on any phone or computer.
  • Launch-ready. The founder moved straight to marketing and inviting her first users.

Timeline & scope

10 days. Delivered: brand and logo, a web app for phone and desktop, friend vouch videos with approval, the Vouched badge, matching by country and goal, one-message intros, block, report and hide, and an admin panel.

In their words

“This is so much better than what's out there right now.”
Founder, Vouched

Screens show the real app with sample profiles.

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